None

Financial penalty

Enforcement notice, no fine

9 November 2023

Date on the register

PECR 2003

Law relied on

provision not named

Marketing

Sector

28 actions on the register

In one line

The ICO issued Complete Marketing Services Ltd with a enforcement notice on 9 November 2023 under the Privacy and Electronic Communications (EC Directive) Regulations 2003. No financial penalty attaches to it.

01The record

Organisation named: Complete Marketing Services Ltd
Action: Enforcement notice
Date published: 9 November 2023
Register year: 2023
Law relied on: PECR 2003
Provisions cited: Not named in the published notice
Penalty: None (not a financial penalty)
Sector on the register: Marketing
ICO register reference: 17380
Register status: Published on the ICO enforcement register, 4 September 2026
Notice documents: 1 PDF published by the ICO
Sector share of register: 28 of 216 actions (13%)
Actions published that year: 80
Actions under this law: 87
Position on the register: 103rd of 216, oldest first
Published the same day: 3 actions dated 9 November 2023
Calls or messages recorded: 242,497
Entries for this organisation: 2 on this register

02What happened, and where it sits

Complete Marketing Services Ltd received an ICO enforcement notice on 9 November 2023. The Commissioner acted under the Privacy and Electronic Communications (EC Directive) Regulations 2003. An order to act. An enforcement notice requires the organisation to take, or stop taking, specified steps by a deadline, and failure to comply is itself an offence. PECR is a separate instrument from the UK GDPR, so this is an ICO penalty under the marketing rules and not a GDPR fine.

No sum is attached to this action. Enforcement notices are corrective, not financial, which is why Complete Marketing Services Ltd appears on the register without a figure beside it.

The notice puts numbers on the contravention: 242,497 marketing calls or messages. Those figures are the ICO's, taken from the published notice for this action.

Complete Marketing Services Ltd is filed under Marketing, which accounts for 28 of the 216 actions on the register (13%). In 2023 the ICO published 80 enforcement actions in total, 21 of them enforcement notices. 87 actions on the register name PECR 2003.

Counted from the oldest entry forward, this is the 103rd of 216 actions on the register and the 19th of 28 in Marketing. The ICO published 3 actions on 9 November 2023, so this one was part of a batch: DPG Professional Services Ltd (enforcement notice) and DPG Professional Services Ltd (monetary penalty). Complete Marketing Services Ltd appears 2 times on this register: enforcement notice on 9 November 2023 and monetary penalty on 9 November 2023. The ICO publishes one document for this action, 305 KB in total: "Complete Marketing Services Ltd - Enforcement Notice - 9 November 2023". It is the authority for everything on this page.

03The ICO's own account

Between 8 June 2021 and 4 February 2022, CMS instigated 242,497 unsolicited direct marketing calls in breach of Reg 21 and 24 of PECR.

CMS first came to the attention of the Commissioner in December 2021 when data pertaining to complaints about unsolicited live direct marketing calls regarding road traffic accidents ("RTA") and personal injury claims was reported by the TPS.

Quoted from the ICO's published register entry (ico.org.uk), Open Government Licence v3.0.

The law behind this action

PECR 2003

PECR governs electronic marketing, cookies and communications-service security. It is a separate instrument from the UK GDPR: an action taken under PECR is not a GDPR fine, and the register pages here never describe it as one.

All 87 register actions under PECR 2003

What a enforcement notice does

An order to act. An enforcement notice requires the organisation to take, or stop taking, specified steps by a deadline, and failure to comply is itself an offence.

Published notice

PDFComplete Marketing Services Ltd - Enforcement Notice - 9 November 2023(305 KB)

04Other entries for Complete Marketing Services Ltd

1 further entry on the register
Organisation	Date	Action	Law	Penalty	Sector
Complete Marketing Services Ltd	9 Nov 2023	Monetary penalty	PECR 2003	-	Sector not stated

05Published the same day

2 other actions carry the date 9 November 2023
Organisation	Date	Action	Law	Penalty	Sector
DPG Professional Services Ltd	9 Nov 2023	Enforcement notice	PECR 2003	-	Finance, insurance and credit
DPG Professional Services Ltd	9 Nov 2023	Monetary penalty	PECR 2003	-	Finance, insurance and credit

06Nearest entries on the register

Closest by sector, law and date
Organisation	Date	Action	Law	Penalty	Sector
Outsource Strategies Ltd	20 Oct 2023	Enforcement notice	PECR 2003	-	Marketing
Daniel George Bentley and Taipan Trading Ltd	5 Dec 2023	Enforcement notice	PECR 2003	-	Marketing
Join the Triboo Limited	14 Apr 2023	Enforcement notice	PECR 2003	-	Marketing
KRA Consultancy Ltd	20 May 2026	Enforcement notice	PECR 2003	-	Marketing
Join the Triboo Limited	14 Apr 2023	Monetary penalty	PECR 2003	£130,000	Marketing

All Marketing actions/All 2023 actions/The full register

07Work out an exposure of your own

Article 83 fine calculator

Estimate upper and lower tier exposure from turnover and infringement type, on the same scale the ICO works to.

How a fine is calculated

The Article 83(2) factors, the turnover caps, and how a regulator gets from a contravention to a number.

The ICO profile

How the UK regulator works post-Brexit, the £17.5M and £8.7M UK GDPR caps, and its divergence from the EU regime.

Provenance and independence

Source: ICO enforcement register (ico.org.uk/action-weve-taken/enforcement/), as published on 4 September 2026. Contains public sector information licensed under the Open Government Licence v3.0.

GDPRFine.com is an independent tracker of ICO enforcement. It is not affiliated with, endorsed by or connected to the Information Commissioner's Office, and it uses no ICO branding. Where the ICO's own wording is reproduced it is quoted and attributed; everything else on these pages is our own summary of the published record.

The ICO's register held 222 entries on that date. 6 of them are prosecutions of named individuals, with ages and home towns in the ICO's own summary. This tracker indexes organisations, so those 6 are excluded and every count on these pages is out of 216. They remain on the ICO's own register.

An entry says what the Commissioner did on the date shown. It is not a statement about the organisation today, and the ICO can amend or remove a register entry at any time. Amounts and provisions are as published by the ICO; where the published notice does not state a figure or name a provision, these pages say so rather than filling the gap. This entry was read from the register page at https://ico.org.uk/action-weve-taken/enforcement/2023/11/complete-marketing-services-ltd-en/.