£30,000
Penalty imposed
PECR 2003
25 August 2023
Date on the register
PECR 2003
Law relied on
PECR regulation 22, PECR regulation 23
Utilities
Sector
11 actions on the register
In one line
The ICO fined This Is The Big Deal Limited £30,000 on 25 August 2023 under the UK marketing rules in PECR. This is an ICO penalty, not a GDPR fine.
01The record
- Organisation named
- This Is The Big Deal Limited
- Action
- Monetary penalty
- Date published
- 25 August 2023
- Register year
- 2023
- Law relied on
- PECR 2003
- Provisions cited
- PECR regulation 22, PECR regulation 23
- Penalty
- £30,000
- Sector on the register
- Utilities
- ICO register reference
- 17295
- Register status
- Published on the ICO enforcement register, 4 September 2026
- Notice documents
- 1 PDF published by the ICO
- Sector share of register
- 11 of 216 actions (5%)
- Actions published that year
- 80
- Actions under this law
- 87
- Position on the register
- 72nd of 216, oldest first
- Published the same day
- This entry alone
- Rank by penalty size
- 41st of 44 penalties with a published figure
- Calls or messages recorded
- 41,417,889
02What happened, and where it sits
This Is The Big Deal Limited received an ICO monetary penalty on 25 August 2023. The Commissioner acted under the Privacy and Electronic Communications (EC Directive) Regulations 2003, citing PECR regulation 22 and PECR regulation 23. A fine. The ICO issues a monetary penalty notice setting out the contravention and the sum payable. PECR is a separate instrument from the UK GDPR, so this is an ICO penalty under the marketing rules and not a GDPR fine.
The penalty is £30,000. That is the 41st largest of the 44 penalties on this register with a published figure and the 12th largest of the 13 recorded in 2023. PECR penalties are capped at £500,000, so the figure sits against that ceiling rather than the UK GDPR maximum.
The notice puts numbers on the contravention: 41,417,889 marketing calls or messages. Those figures are the ICO's, taken from the published notice for this action.
This Is The Big Deal Limited is filed under Utilities, which accounts for 11 of the 216 actions on the register (5%). In 2023 the ICO published 80 enforcement actions in total, 22 of them monetary penalties. 87 actions on the register name PECR 2003.
Counted from the oldest entry forward, this is the 72nd of 216 actions on the register and the 5th of 11 in Utilities. The ICO publishes one document for this action, 1.3 MB in total: "This Is The Big Deal Limited monetary penalty notice". It is the authority for everything on this page.
03The ICO's own account
This Is The Big Deal Limited sent or instigated the sending of 41,417,889 unsolicited direct marketing messages (39,906,342 emails and 1,511,547 text messages) to individuals who had not consented to receiving such messages, in contravention of regulation 22 of PECR. 102,132 of the text messages were sent without the necessary opt-out information as required by regulation 23 of PECR. The company was fined £30,000.
The law behind this action
PECR 2003
PECR governs electronic marketing, cookies and communications-service security. It is a separate instrument from the UK GDPR: an action taken under PECR is not a GDPR fine, and the register pages here never describe it as one.
What a monetary penalty does
A fine. The ICO issues a monetary penalty notice setting out the contravention and the sum payable.
Published notice
04Nearest entries on the register
| Organisation | Date | Action | Law | Penalty |
|---|---|---|---|---|
| Crown Glazing Ltd | 8 Jun 2023 | Monetary penalty | PECR 2003 | £130,000 |
| Maxen Power Supply Limited | 8 Jun 2023 | Monetary penalty | PECR 2003 | £120,000 |
| Green Spark Energy Ltd | 28 Aug 2025 | Monetary penalty | PECR 2003 | - |
| Home Improvement Marketing Ltd | 28 Aug 2025 | Monetary penalty | PECR 2003 | - |
| Energy Prices Direct Limited | 30 Mar 2026 | Monetary penalty | PECR 2003 | - |
05Work out an exposure of your own
Article 83 fine calculator
Estimate upper and lower tier exposure from turnover and infringement type, on the same scale the ICO works to.
How a fine is calculated
The Article 83(2) factors, the turnover caps, and how a regulator gets from a contravention to a number.
The ICO profile
How the UK regulator works post-Brexit, the £17.5M and £8.7M UK GDPR caps, and its divergence from the EU regime.
Provenance and independence
Source: ICO enforcement register (ico.org.uk/action-weve-taken/enforcement/), as published on 4 September 2026. Contains public sector information licensed under the Open Government Licence v3.0.
GDPRFine.com is an independent tracker of ICO enforcement. It is not affiliated with, endorsed by or connected to the Information Commissioner's Office, and it uses no ICO branding. Where the ICO's own wording is reproduced it is quoted and attributed; everything else on these pages is our own summary of the published record.
The ICO's register held 222 entries on that date. 6 of them are prosecutions of named individuals, with ages and home towns in the ICO's own summary. This tracker indexes organisations, so those 6 are excluded and every count on these pages is out of 216. They remain on the ICO's own register.
An entry says what the Commissioner did on the date shown. It is not a statement about the organisation today, and the ICO can amend or remove a register entry at any time. Amounts and provisions are as published by the ICO; where the published notice does not state a figure or name a provision, these pages say so rather than filling the gap. This entry was read from the register page at https://ico.org.uk/action-weve-taken/enforcement/2023/08/this-is-the-big-deal-limited/.
Register: ico.org.uk/action-weve-taken/enforcement/. Corrections: [email protected].