None
Financial penalty
Monetary penalty, no fine
15 February 2023
Date on the register
PECR 2003
Law relied on
PECR regulation 21
Retail and manufacture
Sector
5 actions on the register
In one line
The ICO issued It's OK Limited with a monetary penalty on 15 February 2023 under the Privacy and Electronic Communications (EC Directive) Regulations 2003. No financial penalty attaches to it.
01The record
- Organisation named
- It's OK Limited
- Action
- Monetary penalty
- Date published
- 15 February 2023
- Register year
- 2023
- Law relied on
- PECR 2003
- Provisions cited
- PECR regulation 21
- Penalty
- Not stated in the published entry
- Sector on the register
- Retail and manufacture
- ICO register reference
- 17226
- Register status
- Published on the ICO enforcement register, 4 September 2026
- Notice documents
- 2 PDFs published by the ICO
- Sector share of register
- 5 of 216 actions (2%)
- Actions published that year
- 80
- Actions under this law
- 87
- Position on the register
- 33rd of 216, oldest first
- Published the same day
- This entry alone
- Calls or messages recorded
- 1,752,149
- Entries for this organisation
- 2 on this register
02What happened, and where it sits
It's OK Limited received an ICO monetary penalty on 15 February 2023. The Commissioner acted under the Privacy and Electronic Communications (EC Directive) Regulations 2003, citing PECR regulation 21. A fine. The ICO issues a monetary penalty notice setting out the contravention and the sum payable. PECR is a separate instrument from the UK GDPR, so this is an ICO penalty under the marketing rules and not a GDPR fine.
The register entry for this penalty does not state the sum, and no single unambiguous figure could be read from the published notice, so no amount is shown here. The linked notice is the authority for the amount.
The notice puts numbers on the contravention: 1,752,149 marketing calls or messages. Those figures are the ICO's, taken from the published notice for this action.
It's OK Limited is filed under Retail and manufacture, which accounts for 5 of the 216 actions on the register (2%). In 2023 the ICO published 80 enforcement actions in total, 22 of them monetary penalties. 87 actions on the register name PECR 2003.
Counted from the oldest entry forward, this is the 33rd of 216 actions on the register and the 1st of 5 in Retail and manufacture. It's OK Limited appears 2 times on this register: monetary penalty on 15 February 2023 and enforcement notice on 15 February 2023. The ICO publishes 2 documents for this action, 700 KB in total: "Its Ok Ltd Mpn 20230213" and "It's OK Limited enforcement notice". They are the authority for everything on this page.
03The ICO's own account
Between 1 July 2019 and 1 June 2020, It’s OK Limited engaged in the transmission of 1,752,149 unsolicited calls for direct marketing purposes to subscribers who had been registered with the TPS for not less than 28 days, and who had not notified It's OK Limited that they did not object to receiving such calls, contrary to regulation 21 of PECR.
The law behind this action
PECR 2003
PECR governs electronic marketing, cookies and communications-service security. It is a separate instrument from the UK GDPR: an action taken under PECR is not a GDPR fine, and the register pages here never describe it as one.
What a monetary penalty does
A fine. The ICO issues a monetary penalty notice setting out the contravention and the sum payable.
Published notice
04Other entries for It's OK Limited
| Organisation | Date | Action | Law | Penalty |
|---|---|---|---|---|
| It's OK Limited | 15 Feb 2023 | Enforcement notice | PECR 2003 | - |
05Nearest entries on the register
| Organisation | Date | Action | Law | Penalty |
|---|---|---|---|---|
| Grocery Delivery E-Services UK Ltd t/a HelloFresh | 12 Jan 2024 | Monetary penalty | PECR 2003 | £140,000 |
| Coastal Windows & Conservatories (UK) Limited | 15 Aug 2024 | Monetary penalty | PECR 2003 | - |
| It's OK Limited | 15 Feb 2023 | Enforcement notice | PECR 2003 | - |
| Coastal Windows & Conservatories (UK) Limited | 15 Aug 2024 | Enforcement notice | PECR 2003 | - |
| Join the Triboo Limited | 14 Apr 2023 | Monetary penalty | PECR 2003 | £130,000 |
All Retail and manufacture actions/All 2023 actions/The full register
06Work out an exposure of your own
Article 83 fine calculator
Estimate upper and lower tier exposure from turnover and infringement type, on the same scale the ICO works to.
How a fine is calculated
The Article 83(2) factors, the turnover caps, and how a regulator gets from a contravention to a number.
The ICO profile
How the UK regulator works post-Brexit, the £17.5M and £8.7M UK GDPR caps, and its divergence from the EU regime.
Provenance and independence
Source: ICO enforcement register (ico.org.uk/action-weve-taken/enforcement/), as published on 4 September 2026. Contains public sector information licensed under the Open Government Licence v3.0.
GDPRFine.com is an independent tracker of ICO enforcement. It is not affiliated with, endorsed by or connected to the Information Commissioner's Office, and it uses no ICO branding. Where the ICO's own wording is reproduced it is quoted and attributed; everything else on these pages is our own summary of the published record.
The ICO's register held 222 entries on that date. 6 of them are prosecutions of named individuals, with ages and home towns in the ICO's own summary. This tracker indexes organisations, so those 6 are excluded and every count on these pages is out of 216. They remain on the ICO's own register.
An entry says what the Commissioner did on the date shown. It is not a statement about the organisation today, and the ICO can amend or remove a register entry at any time. Amounts and provisions are as published by the ICO; where the published notice does not state a figure or name a provision, these pages say so rather than filling the gap. This entry was read from the register page at https://ico.org.uk/action-weve-taken/enforcement/2023/02/its-ok-limited-mpn/.
Register: ico.org.uk/action-weve-taken/enforcement/. Corrections: [email protected].